Ignorance Is Irrelevant

A campaign for a 2015 design conference on transparency in the fashion industry. The promotional suite included a poster, booklet and bag. The tongue-in-cheek poster aimed to grab attention and raise awareness about the growing issue the industry is facing. In reality, hardly any fashion brands can be transparent and ethical with their practices because the consumers are often not willing to pay the higher price this would require, and so we see a vicious cycle continuing.