Spencer Block

A brand identity and packaging concept for Spencer Block, a burgeoning wine collective based in Martinborough, New Zealand. Spencer Block bottle and distribute wines from a range of international vineyards but do not have a vineyard of their own, therefore the look of each label had to be flexible enough cover a broad spectrum of wine varieties and intended consumers but also appear as a cohesive collection when placed alongside each other. I chose images that reflected their characteristics of the wines and the logo is stylised and pared back version of the Spencer family crest.