Earthly Pet Co.

Earthly Pet Co. is a San Francisco based boutique pet treat company that I've been remotely contracting for since 2020. They mainly sell their products through Pet Co, Whole Foods, Petsmart, Target, and Amazon. Over the 15 years they had been operating they hadn’t done much more than minor tweaks to their brand, so at the beginning of 2024 we began a complete overhaul. They had a growing number of different products which they had either created themselves or bought the IP for and re-developed under the initial ‘parent brand' Presidio Natural Pet Co. Earthly was initially just one of the many subsidiary brands that was under the Presidio umbrella. The main task was to redesign the packs for all the products to create a cohesive and recognisable product family. They wanted a high-end but still fun and approachable look. The packs are now being printed but the rollout across things like printed collateral, advertising, their website, and Amazon Store is still ongoing.